What is the most important thing?
The sharing economy, collaborative consumption, the peer economy whatever you want to call it there has been a tectonic shift in consumer behaviour over the past decade. What does this shift rely on?
Simple, it’s trust.
Trust was once established via imposing marble buildings and indecipherable legal jargon. Now it is given to the people via crisp user interfaces and mutual reviewed profile views. The guys at AirBnB knew this despite being rejected over and over again by scoffing investors all asking the same question “how are you going to get people to trust random strangers to rent their houses for a weekend?”.
Well, a great user experience, fantastically presented properties and a peer reviewed rating system has lead to millions of people all over the world doing exactly that (and a $30bn valuation!).
This concept is at the heart of everything that we do at CanYa. We provide a seamless experience to book local service providers; a process made a whole lot better when you have complete trust in the provider prior to the job starting.
We have completely flipped the premise adopted by other legacy service booking platforms.
So what is the alternative to sending a job request out into the ether and receiving quotes from random providers at all hours of the day? CanYa empowers the user to browse the full range of local service providers in any given category before choosing the provider that best meets their requirements. This is a completely novel way of framing the booking process, yet, it is by far the most natural way for it to occur.
The user can view a highly detailed provider profile that lists:
- Provider’s skills
- A full history of reviews from previous bookings
CanYa’s booking cycle and profile interface have helped our users book providers with confidence that is un-matched in today’s market place. This has lead to some very interesting results when the app was released to the public.
Babysitters, Trust and CanYa
One of the interesting developments was the surprising popularity of the babysitter category. This category was one of the original 90 categories made available for CanYa’s launch. We’ll admit now that the CanYa Team were dubious as to whether this category would work.
Could someone really trust a complete stranger, booked through a brand new app, to look after their children?
If they did it would be the ultimate validation of our booking process and provider profiles.
Low and behold, when we had our soft launch in Darwin during December 2016, babysitters quickly became one of our most popular casual provider categories. In fact, within a month we had around twenty babysitters and a large volume of bookings.
The flipped booking flow and information rich profiles were working way better than we had anticipated. It was a good sign, if we could get users to trust our providers with their children than things were looking good for our other service categories!
CanYa has just launched in Adelaide and, again, babysitters have proven to be one of our most popular categories. So much so that CanYa recently ran a very successful competition giving out in-app credit so the winner could book a babysitter on Valentine’s day.
Another great feature of CanYa is our free in-app messaging and calling functions. Once parents have chosen the babysitter we have found that they also message and/or call the provider within CanYa as a final check before booking. These simple yet effective features all help to create the necessary level of comfort in a complete stranger such that you can trust them enough to look after your children.
CanYa is still in its infancy, we have a long way to go as an app and as a company. Having said that, the popularity of babysitters in CanYa is indicative of a much bigger point; trust is key and, in this regard, our formula works!
Interested in checking out why people trust CanYa so much?