If you’re a small business, being easily recognisable may get you the job over your competitor. If your customer can’t remember your name, chances are, you’ll miss out. In this blog, we give you some branding tips to get your business the recognition you deserve.
Pick a memorable name
There are two main points to remember when you’re choosing a name for your business. Choose a name that is:
- Simple, and
- Relevant to your business or product
Here’s a fun fact: many of the world’s most successful brand names consist only of two syllables. Think – Apple, Google, Samsung, Dreamworks, FedEx, and of course CanYa. Keeping the syllables low, means your brand name will be more memorable, and is less likely to be shortened to a nickname.
Need some more helpful tips? Liquid Agency has you covered.
Develop an appropriate ‘voice’
Question: which of these interactions is worse?
Your bank teller: ‘Sup, you wanna know how much you’ve got left in here?
Your local pizza shop: Salutations valued customer. Can I interest you in some of our nutritiously unbalanced goods?
Answer – both are as bad as each other. Your bank handles your money, so it’s unnatural for their ‘voice’ – the style they communicate with you – to be so casual. On the flip side, ordering a pizza from someone who sounds strangely like Sheldon Cooper doesn’t feel right.
Express your company’s values and personality through your ‘voice’. Read more about developing your voice here.
Everyone knows ‘a picture tells a thousand words‘. Your logo is a snapshot of your business name, and your voice.
Here are some awesome tips to consider before settling on your new logo.
Apply your branding consistently
Once you’ve come up with an amazing name and developed your ‘voice’ it’s time to apply your branding across everything you do. This includes:
- Your website
- Your stationary (letter heads, invoices, business cards etc)
- Your social media
This will ensure your business is remembered for future use and (with some luck) recommendations.
Vcreateweb is your one-stop shop:
If you need some help getting things started, hiring a professional might be the way to go.
Vcreateweb are a Darwin company, who can:
- Create you a website
- Design your logo
- Register your domain
- Design flyers, posters, business cards
Read more about their services here.
Book Vcreateweb on CanYa today: https://app.canya.com.au/VAI263?a=1